How AI is used in digital marketing

How AI is used in digital marketing

Jun 11, 2018

Artificial Intelligence (AI) is a major buzzword at the moment and all we can think about here at Blue Chip Digital, is ‘The Terminator’ (ok maybe thats a little bit extreme). Hollywood has done a great job of convincing us that the progression and development...
Instagram Product Tagging

Instagram Product Tagging

Jun 8, 2018

Last month Instagram rolled out one of their most significant updates to date – the ability to tag products in your images.   With Facebook Zero destroying organic reach on Facebook in January 2018, Instagram has stepped up and is taking the crown as the B2C...
A Guide to Facebook Zero – 2018 Algorithm changes

A Guide to Facebook Zero – 2018 Algorithm changes

Mar 11, 2018

Introduction To Facebook Zero Digital marketers and business’ across the globe have been swept by the tsunami that is *que dramatic music* Facebook Zero! What is Facebook Zero? Facebook Zero is an algorithm change/initiative rolled out by Facebook in 2012 that...
Google July 2018 Algorithm Update – The Mobile Speed Update

Google July 2018 Algorithm Update – The Mobile Speed Update

May 23, 2017

In July 2018 Google is introducing “The Mobile Speed Update”, or Mobile Speed Update.   Google changes its algorithm over 500 times a year. In the past, Googles algorithm changes have had the ability to make or break a business. The importance of staying on top...
5 Steps to Create A Strong Digital Presence For Your Business

5 Steps to Create A Strong Digital Presence For Your Business

May 23, 2017

What is a Digital Presence? Essentially it encompasses your online existence, as a business. The strength of your digital presence comes down to how easily your business can be found online either through a search or just merely existing in the digital ecosystem. So,...